On May 13-14, the 2025 Home New Traffic Conference successfully concluded at the Xi'an International Convention and Exhibition Center. This high-end industry forum brings together leading figures and creative pioneers in the home furnishing field, including heavyweight guests such as Dan Ge, the chairman of the Pan Home Internet Celebrity Alliance, and core member Bamboo Baby Wang Yuan. On the platform of ideological confrontation and creative stimulation, participants jointly discussed the development opportunities of the home industry in the new era of traffic.
With the rapid development of the Internet era, personal IP and brand building show a new trend of development. How to clearly distinguish the essential difference between "internet celebrity economy" and "entrepreneur IP" in terms of the common cognitive misconceptions in the industry?
Ms. Wang Yuan, the founder of Bamboo Baby, gave an answer: "Unlike the internet celebrity economy that focuses on traffic acquisition and accumulates fans through eye effect, entrepreneurial IP is based on value creation and builds trust through professional empowerment. For example, Lei Jun (Xiaomi Technology) transforms personal technical background into brand technology labels, Dong Mingzhu (Gree Electric Appliances) builds a quality commitment system as a corporate legal person, and Mr. Wang (Rara brand) shapes a professional authoritative image through deep industry cultivation. Brand building adopts a three-step strategy of responsibility driven value transmission ecological construction, transforming personal expertise into brand credibility, thus forming a value community path of "founder team distributor". ”
In the practice of Bamboo Baby brand, through the honor of "the Belt and Road 10th Anniversary National Rite Brand" and PICC PICC China PICC product guarantee, the brand founder personally spoke to establish trust ties with consumers and dealers, and built a complete value transmission chain to achieve effective transformation from personal influence to brand value.
The 2025 Home New Traffic Conference is a research on the reconstruction of the home industry traffic ecology based on the integration of short video dissemination matrix and new media channels. It aims to explore innovative brand breakthrough paths, achieve industrial upgrading from zero sum game to collaborative symbiosis, help home enterprises break through growth bottlenecks, and build a mutually beneficial and symbiotic new industry ecology.
