In the current fierce homogeneous market competition, Zhubaobao Board has chosen a unique development path, adhering to the strategy of not fighting price wars but focusing on value wars, undoubtedly injecting a clear stream into the industry. Bamboo Baby deeply understands that true business wisdom lies not in lowering prices, but in creating irreplaceable value.
The price war in the board market will intensify by 2025, and some brands' profit margins have fallen below 5%. But Bamboo Baby discovered:
Low price=low-quality cycle harms industry ecology
The "low-quality cycle" triggered by low price competition is destroying the industry ecology, and its vicious transmission chain can be broken down into a three-step vicious cycle of price war triggering quality decline, accelerated deterioration of the industry ecology, and long-term development momentum depletion. When the price war devours the bottom line of quality, no enterprise can stand alone.
70% of consumers are more concerned about environmental performance rather than price
In today's Whole House Customization market, environmental protection has become a core decision-making factor. 72% of consumers prioritize environmental performance over price when purchasing building materials, and green consumption has become the primary standard in 39% of home product purchases.
Price war leads to service shrinkage, forming a vicious cycle
Profit collapse 1. Cost reduction 1. Service shrinkage 4. Customer loss. The vicious cycle of "price reduction, quality reduction, and customer loss" caused by price wars has erupted in multiple industries. Only by rebuilding the "quality profit innovation" positive cycle can the industry ecology be saved.
Bamboo Baby Value War "Three Axes"
Material Value Revolution
The raw material is bamboo that is over 5 years old, and the processing is completed within 7 days after logging, while retaining the natural negative oxygen ions of the bamboo. The finished board products far exceed the national environmental protection standards, and the five layer high-pressure directional structure has a deformation resistance that is 150% higher than ordinary particle board. The board naturally contains bamboo quinone components, practicing the concept of "replacing wood with bamboo". A single board can reduce deforestation by 2 square meters
Service value upgrade
The whole line of Bamboo Baby products are insured by PICC PICC China People's Insurance Corporation to provide invisible protection for consumers' health, and won the honor of "the Belt and Road National Rites Brand" to let the world witness Chinese quality
Space Value Innovation
From focusing on the research and development of Bamboo boards to entering the field of whole house customization, the "Bamboo Baby" brand has completed a strategic upgrade from a material supplier to a comprehensive solution service provider. Applying one's professional value to a market that is closer to consumers, the brand deeply integrates years of accumulated bamboo processing technology with modern home design concepts. With environmentally friendly bamboo as the core, the brand launches customized products covering a full range of categories such as cabinets, wardrobes, bookcases, etc., achieving a leap from "one board to one home". This transformation not only extends the application scenarios of bamboo, but also enables traditional bamboo to enter modern homes in a more fashionable and convenient way through personalized design and digital store systems, truly fulfilling the brand mission of "making green life within reach"
